Delivery Orchestration Systems Can Empower Your Business. Here’s How!

If you’re in the business of selling a product, you know exactly how exhausting delivery management is.

But it doesn’t need to be!

Wondering how?

Well, let’s get up close and personal with the concept of delivery orchestration to understand.

Delivery orchestration plays a crucial role in streamlining and optimising all aspects of your delivery requirements.

This article will deep dive into the delivery orchestration system leaving nothing unexplored.

Let's get started.

What's a Delivery Orchestration System in the first place?

Delivery Orchestration System automates and manages the delivery process from order receiving to final delivery update.

It works in tandem with other business software like point-of-sale (POS) systems, fleet and delivery management, etc.

This is to provide a butter-smooth delivery experience for your customers and headache-free delivery management system for yourself.

Common Features of a Delivery Orchestration System Order Management.

You can manage and track orders from the time they get placed until delivered.

Route Optimization.

Lets you choose the best routes based on traffic, distance, and delivery priority.

Real-time Monitoring.

Track the status of delivery and provide updates to your customer at regular intervals.


You can integrate your delivery orchestration system with other business software. You don't need to worry about inventory or any other factor for that matter.

Fleet Management.

This feature lets you have full control over your fleet and its activities.

Key Benefits of a Delivery Orchestration System

Improved Efficiency.

With the delivery orchestration system, you can automate most of the delivery process. This cuts the need for human intervention in most areas to reduce errors and improve accuracy.

Improved Delivery Speed.

A delivery orchestration system fetches the best route and less time to assign orders to delivery partners. This allows you to avoid unwanted complications and increases delivery speed.

Enhanced Customer Experience.

With accurate real-time updates, you can inform the delivery status and update your customers. This reduces delivery anxiety and frustration and gives a good smooth experience.

Better Resource Management.

A delivery orchestration system lets you optimize routes and schedules. This reduces fuel costs and the number of vehicles and partners used.

Key Differences Between Delivery Automation and Delivery Orchestration

Delivery Automation Delivery Orchestration
Automates repetitive manual tasks in delivery. Coordinates teams, tasks, and tools for efficient delivery.
Reduces errors and improves efficiency. Ensures on-time delivery with almost no errors.
Faster delivery and reduced cost. Improves collaboration, transparency, delivery time, and better risk management.
Complex automation tools, handling exceptions, and need for continuous improvement. Continuous optimization is needed.

Why is delivery orchestration necessary?

52% of customers are pushed away by late deliveries according to Shipsy.

And when delivery processes involve too many systems, processes, and people, it is prone to errors.

It becomes impossible to coordinate and manage these without proper orchestration.

A delivery orchestration system reduces all the inefficiencies and errors.

It streamlines all your delivery tasks in one platform, while also interacting with other business software.

At the end of the day, you need top-quality delivery service for your customers.

A delivery management system lets you do that.

So, you should consider implementing delivery orchestration if you want to achieve the above-mentioned freedom.

Challenges and solutions in implementing a delivery orchestration platform.

The most common concern with implementing a delivery orchestration platform is its cost. While there could be a cost associated initially, the benefits often outweigh the investment. People are also concerned about the complexity of the system. Choosing the right delivery orchestration system provider is key. One will provide great training and customer support for their solutions. The other concern is about its adaptability to existing systems. These systems are designed to be friendly and come with great flexibility.

Ok now you want a delivery orchestration system, but how do you choose them?

There are a few non-negotiables that you must consider before choosing your delivery orchestration system.

We'll talk about that in this section.

Features and Functionality.

This is the most important factor. It is a huge investment and you want to make it right. Paying for a system that's undercooked just because it was cheaper would be detrimental to your growth. We have discussed the features in the features section.

Ease of use.

The best delivery orchestration system is the one that is user-friendly. It should be intuitive and easy to use for your staff, managers, drivers, and dispatchers.


Look for a system that fits you perfectly. Getting a sophisticated system that's way too much than you need is still a waste of money.


Your delivery orchestration system should also be customizable according to your growth. Look for a system that can handle a higher volume of data without taking a toll on performance.


It is important that the system should be affordable. But it shouldn't be the only factor that you consider. In the end, the system should prove its value for money. Take advantage of free trials and demos to get an idea of its pros and cons. And make sure to do it with many other brands so you can get a clear comparison.

Factors to consider before implementing a delivery orchestration system for your business.

Figure out your goals.

The first step before implementing a delivery orchestration system, have your needs sorted. This helps you prioritise features according to your business goals.

Equip your team.

Train your staff members on how to use the system to make the most out of it. Provide adequate tech support to handle the system seamlessly.

Test the system.

Before going live, test the system including all the features and functionality to ensure it is working as expected.

Let the game begin.

Once everything, as mentioned above, is battle-tested and you feel confident, you kick things off to success.

Note: Be aware of the challenges and/or obstacles that businesses may face. This includes resistance to change, technical issues, and training difficulties.

Let's see a few success stories for extra motivation.

Domino's Pizza

Domino's Pizza has a delivery orchestration system that has GPS tracking, predictive analytics, and machine learning.

This improved their delivery operations and increased their fanbase as we all see.

Their delivery sales in the US alone increased by 22.8% in 2020.

Their GPS system allows customers to track our orders in real time.

It works along with its machine learning feature to help reduce delivery time and errors by finding the best routes.

Its predictive analytics tracks all the necessary information delivery times, distance remaining, etc.

All these technologies and people involved in working together increased global retail sales by over 16% in 2020.


Instacart is a grocery delivery service provider that has a delivery orchestration system to uplevel their delivery game.

They partnered with 500 plus retailers and delivered to 5000 plus cities in the US and Canada.

With the technological support, they reported a 500% increase in their overall sales and increased their revenue by 60% in 2020 alone.

With this success, they have managed to widen their market all across the mentioned countries.

Their delivery orchestration system played a key role in their road to becoming a leading player in the grocery delivery market.


A leading global courier and logistics company has a delivery orchestration system that includes real-time tracking and advanced analytics.

They managed to reduce costs by optimising delivery routes with the algorithm their system had.

They also moved greener by using more electric vehicles and alternate fuels.

This helped them gain a good reputation among their customers and made them stand out from their competition.

They increased their earnings per share in 2020 by 27% despite the pandemic.

A look into the future.

This area of delivery orchestration and delivery market altogether is evolving.

Here are a few of the top emerging trends.

Autonomous Vehicles.

The advent of autonomous delivery vehicles like drones may revolutionise delivery operations. They are expected to provide 10X faster and more efficient deliveries. It would be an interesting thing to wait and watch how they integrate with delivery orchestration systems.


This technology is expected to increase rapidly in the many years to come. They will provide higher transparency and security in delivery processes.

Artificial Intelligence.

Artificial Intelligence and Machine Learning in delivery orchestration systems are likely to boom. They will provide demand forecasts, quicker and shortest routes for bulk delivery, and much more which only the future has to answer.

Overall, the future looks promising with sophisticated and greater improvements coming in.


We have explored the critical role of delivery orchestration systems in this blog.

  • What a delivery orchestration system is.

  • Its features and benefits.

  • Difference between Delivery Automation and Delivery Orchestration.

  • Why a delivery orchestration system is necessary.

  • Factors to consider before implementing a delivery orchestration.

  • The future and much more...

If you're looking for a delivery orchestration system for your business, you're at the right place.

Adloggs provides the best delivery orchestration system, with its real-time tracking, data analytics, and partnering with multiple delivery partners, Adloggs simplifies the entire delivery process.

Adloggs delivery orchestration system is your all-in-one solution for your delivery woes.

Contact us now to know more.