Top E commerce trends in India for 2023

As the world continues to evolve, so does the realm of e commerce. India, one of the world's fastest-growing economies, is at the forefront of this evolution. The digital landscape in India is rapidly transforming, and as such, e commerce trends are constantly changing. In this article, we'll take a look at the top e commerce trends in India for 2023.

1. Virtual Reality / Augmented Reality redefining the online shopping experience

Virtual Reality (VR) and Augmented Reality (AR) is an emerging e commerce trends in india which are set to revolutionize the way we shop online. Imagine being able to try on clothes, preview furniture in your home or even test drive a car all from the comfort of your own couch! This is one of the future of e commerce trends in India, and it's already here.

According to a recent survey, nearly 70% of consumers say they are more likely to purchase a product if they can experience it through VR or AR. E commerce companies are already taking notice of this trend and investing in VR and AR technology to provide customers with a more engaging and personalized shopping experience.

From virtual product demonstrations to interactive product catalogues, the possibilities are endless. The future of e commerce is all about bridging the gap between the virtual and real world, and VR and AR are leading the way.

Get ready for a shopping experience like never before!

2. Voice commerce

"Alexa, add toothpaste to my shopping cart."

Welcome to the world of Voice Commerce! The rise of smart speakers and virtual assistants has opened up a whole new way of shopping, and it's changing the game for both businesses and consumers.

Gone are the days of typing out long product names on a keyboard. With voice commerce, shopping has never been easier. All it takes is a simple voice command, and your shopping list is taken care of.

According to a recent study, by 2023, 55% of households are expected to have a smart speaker, making voice commerce a must-have for any e commerce business. This trend is all about convenience and speed, allowing customers to shop hands-free and on the go.

So, are you ready to join the voice commerce revolution?

Try it out for yourself and experience the convenience of shopping with just your voice!

3. Personalised experience for Customer Retention

Personalization is key in e commerce, driving customer loyalty and repeat purchases. Brands like Amazon, Netflix, and Spotify have mastered the art of personalization through custom recommendations and personalized content based on customer data and AI analysis.

But personalization goes beyond just recommendations. A seamless, intuitive shopping experience, personalized customer service, targeted promotions, and exclusive content are all ways that companies are using personalization to build stronger relationships with their customers.

Personalized experiences lead to increased customer satisfaction and loyalty, setting brands apart in a crowded marketplace. Embrace the power of personalization and watch your customer retention soar!

4. Chatbots

"Hi, how may I assist you today?" Meet your new shopping buddy - the chatbot!

Chatbots have emerged as one of a major e commerce trends in India that revolutionized the way we shop online, providing instant and convenient customer service 24/7. These AI-powered virtual assistants can handle everything from answering product questions to processing orders, freeing up customer service teams to focus on more complex issues.

Not only do chatbots save time and improve efficiency, but they also provide a personal touch, helping customers feel heard and understood. In fact, 82% of consumers say they're more likely to return to a website that offers a chatbot, according to a recent survey.

So, say goodbye to long wait times and hello to quick and easy shopping with chatbots. They're your go-to for speedy and personalized customer service!

5. Power of Payment options

Gone are the days of one-size-fits-all payment options. Today's consumers demand diversity and flexibility when it comes to paying for their purchases.

From credit and debit cards to mobile wallets, e-wallets, and even cryptocurrencies, the options for paying online are endless. And with the rise of online shopping, it's never been more important for businesses to offer a range of payment options to meet the diverse needs of their customers.

But offering multiple payment options is about more than just convenience. It's also about building trust and providing a secure shopping experience. When customers feel confident and secure while making a purchase, they're more likely to return and shop with you again.

So, are you offering enough payment options to meet the needs of your customers?

Embrace diversity and give your customers the flexibility they need to shop with confidence.

6. Subscription-based models

"Why buy it when you can subscribe to it?" Subscription-based models are on the rise in e commerce, offering customers a new way to shop.

From monthly beauty boxes to weekly meal delivery kits, subscription-based models are a convenient and cost-effective way for customers to receive their favorite products on a regular basis. It's no surprise that this trend is growing, with a recent survey finding that over 75% of consumers have subscribed to at least one product or service.

Not only are subscriptions convenient for customers, but they also provide a steady stream of income for businesses. So, why not hop on board and join the subscription revolution? Your customers (and your bottom line) will thank you!

7. E-shopping explosion in Tier-II/III cities

"The future of e commerce is not just in metropolitans, but also in small towns." - Jack Ma, Alibaba Group

As internet penetration increases and technology becomes more accessible in Tier-II and Tier-III cities, so does the e commerce market. These smaller cities are witnessing a major boom in online shopping, with customers enjoying the convenience and affordability that e commerce provides.

Brands are taking notice of this e-shopping explosion and are now making efforts to reach these customers by offering localized products and services, creating tailored marketing campaigns, and improving delivery infrastructure.

The latest e commerce trends in india’s potential in these smaller cities is huge, and it's only a matter of time before they become a major player in the online shopping world. So, are you ready to tap into the untapped market of Tier-II and Tier-III cities? Get ahead of the game and start reaching out to these customers today!

8. Social Sharing

Social sharing is the new buzzword in e commerce trends in india 2023, and it's quickly becoming a game-changer. By leveraging the power of social media, businesses can reach a wider audience, drive more traffic to their website, and boost sales.

From influencer marketing to user-generated content, social sharing has proven to be a highly effective way to build brand awareness and connect with customers. For example, the beauty brand Glossier has successfully leveraged the power of social media by encouraging its customers to share their experiences and product photos on Instagram, resulting in a strong community of brand ambassadors.

Here are a few tips to help you make the most of social sharing in e-commerce trends:

  1. Encourage user-generated content by offering incentives like discounts, exclusive access, or merchandise.
  2. Partner with influencers or social media personalities who align with your brand and have a large following.
  3. Make it easy for customers to share your products by including social media sharing buttons on your product pages.
  4. Monitor your social media accounts and engage with customers by responding to comments and sharing their posts.

It's never been more important to leverage the power of social media to reach new customers and build brand loyalty. So, get creative, get social, and start sharing!

9. A shift towards Sustainability

"Sustainability is not a trend, it's a necessity."

As consumers become more conscious about their impact on the environment, the e commerce industry is taking notice and focusing on sustainability. From eco-friendly packaging to energy-efficient warehouses, businesses are making efforts to reduce their carbon footprint and operate in a more sustainable way.

Not only is it the right thing to do for the planet, but it's also good for business. A recent study found that consumers are willing to pay more for products from companies that prioritize sustainability, making it a win-win situation for both the environment and the bottom line.

So, what are you waiting for? Take the first step towards a more sustainable future and start incorporating eco-friendly practices into your e commerce operations today!

10. Multi-channel retail

Multi-channel retail is the future of e commerce, allowing businesses to reach customers through multiple channels such as online, in-store, and mobile. By offering a seamless shopping experience across all channels, businesses can improve customer satisfaction, increase brand loyalty, and boost sales.

Whether it's through online marketplaces, brick-and-mortar stores, or mobile apps, customers expect a consistent and convenient shopping experience. By embracing multi-channel retail, businesses can provide just that and stay ahead of the competition in the ever-evolving world of e-commerce.


In conclusion, the e-commerce industry in India is constantly evolving and adapting to new trends and technologies. From virtual and augmented reality to personalized experiences, chatbots, and sustainability, businesses must stay ahead of the curve to succeed in the competitive world of e-commerce.

Adloggs can help e commerce delivery partners stay ahead of the competition by offering delivery services under their own brand. Adloggs is a delivery aggregation service platform that integrates with the best delivery providers in your area, offering a seamless and efficient delivery experience. We also provide a delivery management system that helps your delivery processes much easier.

With Adloggs, businesses can focus on providing their customers with the best possible shopping experience, while leaving the delivery logistics to the experts.

So, whether you're an established e commerce business looking to streamline your operations, or a start-up looking to make your mark, Adloggs has the tools and expertise to help you succeed. Join the revolution and take your e commerce business to the next level with Adloggs today!