Chatbots have started to redefine the way marketing is done. This was possible only because of Artificial intelligence and advanced machine learning capabilities. And also these are not simply pre-programmed bots but are capable of doing much more than what they were designed for. A recent market study shows that chatbots can totally eliminate the need for human intervention significantly leading to lost wages of $262.7 billion by 2021.
Let’s see how Chatbots are changing the hyperlocal delivery marketplace with the food industry as an example. When someone orders food from a nearby restaurant, the chatbot will shoot the users a round of questions to explore restaurants around him based on the food, price, review and rating. Going further, the chatbot will request for customers details including name, delivery address in addition to payment details for order completion. In some cases, there are post-delivery chatbots that collect feedback on the food ordered, taste, service, quality, etc that can help measure the quality of service and keep other users informed of the same. The bot, in most cases, is also designed to make instant replies to commonly asked user questions.